The Raad Life

Redefining Midlife. Reclaiming Freedom.

Welcome to The Raad Life — where reinvention isn’t just possible, it’s powerful. 

The Raad Life is a Gen X movement redefining midlife—bold talks, soulful design, and real-life insights to help you create a life you love living.

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Articles

The Midlife Unfiltered

Still Got It: Gen X Turns 60—and We’re Just Getting Started

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The New American Dream

Dispatches from Santa Fe and the frontlines of midlife reinvention

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Energetic Practices to Feel Rad

Let’s face it—sometimes life is throwing us curveballs–unpleasant surprises

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From Customer Service to Creating Dreams

A Journey of Reinvention, Purpose

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Objects of Freedom

What Raad Ghantous Reaches For When He Needs to Feel Alive

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Podcast

Real Talk for a Reimagined Life

Each episode of The Raad Life podcast brings you unfiltered conversations with bold thinkers, and reinventors living life on their own terms. We talk design, freedom, aging with intention, and everything in between. Tune in to hear stories that remind you—you’re not behind, you’re just getting started.

Featured Episodes

Playlist for

Freedom

The Soundtrack of Reinvention 

The music of Gen X hits different—raw, rebellious, and real. These aren’t just songs; they’re anthems for freedom, identity, and transformation. 

Our playlists channel the spirit of mixtapes, Walkmans, late-night drives, and finding your groove again. 

Plug in, press play, and get back to the sound of your own life. 

About

What Started in Interiors Became a Movement

The Raad Life began as a podcast. But it’s always been more than that. Born from Raad Ghantous’ design atelier, the brand has evolved into a cultural platform, a lifestyle ethos, and a personal invitation to live beautifully and boldly. 

Whether he’s restoring a classic Thunderbird or designing soulful spaces, Raad is helping a generation rewrite what it means to thrive in midlife — with intention, style, and the luxury of freedom. 

From nostalgia to nuance, Raad’s lens is rooted in design, but his mission is transformation. For Gen Xers ready to shift the script, this is your space. Welcome home. 

Raad Reads

Zero Hour for Generation
by Matthew Hennessey

This book lit a fire under my Gen X soul. It’s a bold, unfiltered mirror held up to our forgotten middle-child generation too young to be Boomers, too analog to be Millennials. It challenged me to reclaim the narrative of what it means to age forward with relevance, urgency, and power.

Reboot
by Jerry Colonna

Reading Reboot felt like soul surgery—in the best way. Jerry Colonna doesn’t just talk about leadership; he invites you to lead from the inside out. It’s a masterclass in growing up emotionally, not just aging physically, and it shaped how I show up in every space—business and
personal.

Loving Bravely
by Dr. Alexandra H. Solomon

This one is a relationship game-changer. It taught me that love isn’t just about connection—it’s about self-awareness, courage, and boundaries. It gave language to the kind of intimacy I want to build—not just with a partner, but with
myself.

Wealthspan
by Scott B. Fulton

We talk a lot about lifespan—but Wealthspan reframed it all for me. It’s about maximizing how you live, not just how long. This book connects the dots between financial health, personal vitality, and legacy-building in a way that’s deeply aligned with The Raad Life
mission.

Raad Recommends

sunlighten empowering wellness
Sunlighten

Relax. Restore. Renew with
Sunlighten.

Stepping into my Sunlighten M-pulse sauna feels like I am giving my body and mind a reset every time I do it! It’s become my daily go-to for deep relaxation and renewal from the inside out.

Use Promo Code: THERAADLIFE

Living Earth Crafts

Luxury and wellness crafted into
every detail.

Every time I step into a spa I’ve designed with Living Earth Crafts items, you can feel the difference. Their craftsmanship is an invitation to luxury and
calm.

Use Promo Code: THERAADLIFE

Urtopia

Ride free, ride light—movement
made joyful.

Gliding along the coast on my Urtopia Carbon 1 Pro e-bike always reminds me that movement can be as joyful as it is freeing and
sustainable.

Use Promo Code: THERAADLIFE

Coaching

Design Your Next Chapter

Feeling stuck in a story that no longer fits? It’s time to flip the script. The Raad Life offers reinvention coaching—one-on-one and in small groups—for those ready to reclaim their narrative.

This isn’t life coaching. This is life re-design. 

Through guided conversations, design thinking, and signature narrative prompts, we help you create a blueprint for your next act—aligned with who you are and where you’re going. 

Midlife isn’t the end. It’s the edit that makes the story better. 

Raad Recommends

2nd-and-PCH center

2nd & PCH

Del-Amo-Fashion-Center.

2nd & PCH

Raad Belmont-Shore

2nd & PCH

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