The Raad Life Welcomes, Shannon Ratcliffe
- February 12, 2026
- by Raad Ghantous
Still Got It: Gen X Turns 60—and We’re Just Getting Started
I’m proud to officially welcome Shannon Ratcliffe to The Raad Life.
Shannon Ratcliffe has been tapped to expand the voice and event engagement for the Southern California lifestyle brand serving the over 45 crowd who believe that the best years are the ones up ahead.
Stepping in as the Creative, Editorial Curator + Partnership Strategist, Shannon understands that beauty and experience is not decoration but rather direction.
For nearly seven years, Shannon served as Publisher of Luxe Interiors + Design in Southern California. In one of the most competitive and design-forward markets in the country, she helped shape the voice of elevated living. She collaborated with world-renowned designers and architects. She led strategic marketing campaigns that did more than sell pages.
She curated high-profile gatherings where premium brands and visionary creatives did not simply exchange business cards. They built alliances. They built trust. They built futures.
But here is what matters most.
Shannon does not curate for spectacle. She curates for significance.
That instinct led her to launch a boutique consultancy and event platform designed to bring together top-tier creatives and lifestyle brands through immersive, meaningful experiences. Showroom evenings that feel like salons. Culinary gatherings that become conversations. Events where the right people meet at the right moment and something catalytic happens.
And beneath all of it has always been the artist.
Murals. Hand-painted canvases. Sunset art classes that coax color back into hands that forgot they could paint. Whether she is creating a large-scale installation or guiding a small group through a brushstroke at dusk, her work is rooted in one principle: beauty is a bridge.
Why The Raad Life
The Raad Life exists to explore what it means to live deliberately. To question the inputs shaping our health, our homes, our relationships, our thinking. To build environments that elevate rather than erode.
Shannon’s career has been devoted to environments.
Not just rooms, but atmospheres. Not just events, but energy. Not just partnerships, but ecosystems.
As Creative, Editorial Curator + Partnership Strategist, she brings three essential capacities to The Raad Life:
1. Editorial Elevation
Shannon understands how to shape voice and vision. Her years at Luxe sharpened her instinct for what is aspirational without being inaccessible. She knows how to translate excellence into story.
2. Strategic Relationships
The Raad Life is not just a publication. It is a movement. Shannon’s gift is identifying brands, creatives, and thought leaders who align not just aesthetically, but philosophically. She builds partnerships that deepen integrity rather than dilute it.
3. Experiential Expansion
From intimate gatherings to larger-scale collaborations, she sees how ideas can move off the page and into lived experience. The future of The Raad Life is not only digital. It is embodied. Shannon helps architect that expansion.
What She Hopes to Build
Shannon’s vision within The Raad Life is clear.
To cultivate a creative and editorial ecosystem where:
- Design supports vitality.
- Partnerships are principled.
- Content feels intentional, not reactive.
- Experiences foster real connection in an increasingly distracted world.
She hopes to help The Raad Life become a platform where beauty and performance coexist. Where art and strategy collaborate. Where readers do not just consume ideas but inhabit them.
Because when environments shift, behavior shifts.
When partnerships are aligned, momentum compounds.
When creativity is invited to the table, transformation becomes possible.
In joining The Raad Life, Shannon is not stepping into a role. She is extending a philosophy she has lived for over a decade: that excellence is crafted. That community is curated. That joy is designed.
And together, with an amazingly curated team, we are creating something unforgettable.
Welcome to The Raad Life, Shannon.
About the Author:
Raad Ghantous is a hospitality design visionary, creative strategist, and founder of Raad Ghantous & Associates, a boutique firm known for transforming luxury environments into timeless experiences. With over two decades of global expertise spanning interior architecture, branded guest experiences, and high-end hospitality, F&B, Wellness, and residential projects, Raad brings a bold, narrative-driven approach to placemaking—where aesthetics, function, and emotional resonance meet. As the founder of The Raad Life, a lifestyle platform and forthcoming magazine, Raad leads conversations around reinvention, longevity, and generational culture. His voice is grounded in wisdom, edge, and unapologetic authenticity—traits that carry into every space he designs and every story he tells. Whether consulting for iconic hospitality brands or redefining what it means to age with style and purpose, Raad’s work stands at the intersection of legacy and innovation. Learn more at raadghantous.com and follow The Raad Life for curated content that inspires life beautifully lived.